With a limited budget consider allocating it to SEO first in order to achieve the best long-term return on investment of your marketing dollars. However, consider coupling SEO plan with a Pay Per Click (PPC) campaign if your marketing budget will allow.
CREATE IMMEDIATE FRONT PAGE PRESENCE BY USING PPC ADVERTISING WHILE YOUR SEO PLAN BEGINS TO IMPROVE YOUR SITES SEARCH POSITION RANKINGS.
What is Pay-per-click advertising?
PPC is a form of online advertising where you will pay whenever someone clicks on a link to get to your site. PPC is a popular marketing method because it works so well and you set a maximum bid for how much you are willing to pay each time someone clicks through to your site. The results of your site appearing in a location of the paid advertising section is based upon competition for each keyword and how much other companies are willing to pay.
Why use PPC advertising?
Those visitors clicking on paid advertising links to sites using PPC methods are considered to be very high quality traffic. The reason for this is simple:
• They began their session in a search for information
• They searched for what they were looking for using keywords of their choice
• They freely clicked on links to sites they were referred to using the relevant search terms.
So why use PPC advertising?
You don’t pay for anything but the clicks.A professionally managed PPC can be a powerful marketing tool that delivers quality traffic to your business in short order. But a poorly conducted PPC campaign can be an expensive waste.
The solution? 94 Studios can manage your PPC campaigns to be economical and laser-targeted with an experienced team of PPC marketing experts that understand the complexities and nuances of paid traffic. By allowing us to coordinate your paid search marketing campaigns you can be reassured that your marketing is in good hands.
Don’t try your luck trying to make your own PPC decisions. 94 Studios will assist you in creating a custom campaign to create ads that will result in quality, interested traffic.