This is our project process overview.
Get a better feel for how we handle your project from start to completion.
1. Analyze Your Project
The first step towards creating a successful e-marketing strategy for your company is an in depth analysis of your organizations goals and needs.
Having a clear understanding of your customers and business will assist us in designing the best possible site to ensure you are getting the highest ROI from your marketing plan. This initial analysis also serves to establish baselines and create tracking metrics to assist with measuring the effectiveness of your new site and e-marketing plan.
Components of analysis
• Study of customer demographics
• Definition of Target Geographic Market Area
• Services and Products
• Average Transaction Size
• Cost of New Customer Acquisition
• Corporate Branding and Logo
• Current Marketing Plan
• Marketing Budget
• Current Online Presence
2. Make a Gameplan
In the second stage of our development process we work closely with you to develop a custom plan tailored to match your organization’s needs and budget. The success of any web project depends on a clear assessment of both design and production priorities.
We also craft a timeline and define all of the product’s components so that there is a clear, detailed plan from which to work. This plan will include the definition of the site’s foundational page structure including a comprehensive explanation of each page’s features and functionality. This ensures the end-design is exactly what you are looking for thus eliminating surprises and disappointment.
3. Conceptual Design
It’s time to be creative! Keeping your brand’s identity in mind our design team will create lay-outs of your site. Since a website is only as good as its functionality our design team works to create simple yet elegant designs that focus on functionality and professionalism. Throughout the design process our creative team will update with images of the design and use your input to create a final design to exceed your expectations.
With the completed site layouts and design our programmers get to work coding your site to meet today’s highest web standards ensuring your site is compatible with all of today’s web browsers including mobile phone browsers. During this process our developers are always focusing on coding your site to maximize its SEO potential.
We will work with you to ensure enough unique, relevant content appears on your site to allow Google, Bing and Yahoo! to index and rank your site in the appropriate categories. As necessary we will use our team of professional content writers to give your site the polished, professional feel you want. After all, a beautiful site isn’t worth anything unless it produces results and captures traffic.
5. Project Review
During the production stage of the process your site will be hosted on our server so you can track progress and provide us with your feedback regarding the functionality of the site. During this phase we go through extensive beta testing to ensure that the site is 100% functional. At this point we help you become familiar with the Content Management System (CMS), so that you are easily able to make updates to your site without the need of a web professional. We will walk you through the set-up phase and perform several sample changes with you until you are comfortable with the system.
It’s go time! Congratulations, your new site is ready for action!
In this final stage we move your site from our server and make it live on the host of your choice. If you are replacing an existing site we ensure that the transition is seamless in order to prevent any downtime. Not sure what hosting service to use? No problem, we can help you select one, or you can opt to host on our private server for only $20 a month.